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  • Take-Two CEO: ‘NBA 2K18 Will be Our Most Successful Sports Title Ever’

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    November 8th, 2017GamespotUncategorized

    Following the news that shipments for Grand Theft Auto V have topped 85 million units, Take-Two has revealed that NBA 2K18 is on track to be the most successful sports title for the company ever. 

    "This year there's been the big innovation of The Neighbourhood. It’s an opportunity to interact with the title that people love, both simulation and a mirror of pop culture as it relates to basketball," Take-Two Chairman and CEO Strauss Zelnick told MCVUK.

     

    "Every year, NBA 2K gets more robust, we think that NBA 2K18 will be our most successful sports title ever in terms of units sold and recurrent consumer spending.

    "Total users and average daily users are nearly 30 per cent up year-on-year on the current generation. Recurrent spending is up 57 per cent year on year, and units sold in up 20 per cent year on year, and that's driven by the quality of the title."

    NBA 2K18 is currently available for the PlayStation 4, Xbox One, Nintendo Switch, PlayStation 3, Xbox 360, and Windows PC.

    A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.

    Full Article - http://www.vgchartz.com/article/270127/take-two-ceo-nba-2k18-will-be-our-most-successful-sports-title-ever/