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  • Microsoft: Xbox One X Will Push 4K TV Sales

    October 9th, 2017GamespotUncategorized

    Albert Penello, marketing boss for Xbox consoles globally, in an interview with MCVUK discussed the Xbox One X and 4K TV adoption. He isn't worried about the low 4K TV install base, since he believes the Xbox One X will help sell more 4K TVs. 

    "There’s a mutual benefit," said Penello about TV manufacturers. "They need the content to drive uptake, so they are asking us how they can demo Xbox One X on their TVs, as they want to sell those TVs."

    "It’s been an interesting marketing challenge," Penello added. "We have momentum on our side, which helps. The majority of TVs sold this year will be 4K TVs, there are all kind of analysts reports, and within the next few years everything will be 4K. So it’s coming, in terms of retail of displays."

    Microsoft and Samsung have formed a partnership to help push sales of the Xbox One X and 4K TVs. 

    A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at or on Twitter @TrunksWD.

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