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  • Microsoft Discusses Sony Coming Up with a Similar Idea With the PS4 Pro

    October 6th, 2017GamespotUncategorized

    Albert Penello, marketing boss for Xbox consoles globally, speaking with MCVUK discueed how Sony came to a similar idea with the PlayStation 4 Pro as Microsoft did with the Xbox One X. 

    "I give them a lot of credit for what they did there," he said. "But for me, the most interesting observation is that we both arrived at a similar idea even if the execution is slightly different.


    "This business tends to diverge and converge in interesting ways, and obviously we don’t know what they’re doing. We don’t have insight into what their plans are, so when they announced the Pro, I was as surprised as anybody else was.

    "They had a different idea in mind for what they wanted to build, so in retrospect it may seem like we were reacting to what they were doing. But people in the business know that this has been in the works for years, and we have to lock the specs years in advance."


    He also discussed the transition to 4K reolution.

    “We saw the 4K shift coming," added Penello. "We don’t jump on every technology that comes along, we pretty much skipped 3D if you remember in the 360 era, so we really believe in 4K. We were convinced and we wanted to create a box that was the showcase device for 4K televisions. That was our design."

    A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at or on Twitter @TrunksWD.

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