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  • Sony on Xbox One X: Devs Will Focus on Lowest Common Denominator

    June 15th, 2017GamespotUncategorized

    PlayStation global sales and marketing head Jim Ryan in an interview with Eurogamer stated that it is unlikely developers will take full advantage of the Xbox One X power and will develop to the "lowest common denominator."


    "I'm not going to go into the detail of what's embedded into individual contracts with publishing partners," said Ryan. "What I would do is cast our minds back to the PS3 generation, where we had on paper more impressive specifications than our competition, and in some areas by quite a considerable margin.

    "Now, that didn't play out the way we had anticipated it would - and this is nothing to do with co-marketing deals, this is just general developer and publisher dynamics. What happened was that developers, maybe at the behest of publishers, developed up to the lowest common denominator and stopped there. And in very few cases took advantage of the additional horsepower of the PS3.

    "Now, I'm a big believer of learning lessons from history. History doesn't always repeat itself. But if you're a publisher of video games, that is a perfectly commercially rational approach for you to take."

    A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at or on Twitter @TrunksWD.

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