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  • Analyst: Xbox One X Will Not Reignite Xbox One Sales in Continental Europe

    June 12th, 2017GamespotUncategorized

    Microsoft showed off 42 games yesterday at its E3 2017 press conference, 22 of which had some form of exclusivity. 

    IHS Markit's Piers Harding-Rolls said that "Microsoft answered its critics by delivering a large roster of exclusives." He added that there was "enough variety on offer to provide a compelling advert for buying into the Xbox One platform."

    However, Harding-Rolls did state that the Xbox One X was "targeted at enthusiast Xbox fans."

    The Xbox One X is priced at $499 / £449. That is £20 higher than IHS original estimate. "We do not expect [a higher price] to impact sales of the console at launch," he said. "Xbox enthusiasts will pay significant sums to get hold of the latest and greatest."

    He expects the Xbox One X to account for 10 percent of all Xbox One sales in Q4 2017 and to sell 500,000 units worldwide. 

    "This price point will go some way to mitigating a downward pressure on console ASPs, a result of the price drop for the Xbox One S," he said. "The expected price differential between Xbox One X and Xbox One S is high enough to reduce the impact of the new platform on the broader console audience. Crucially, we do not believe that, at this stage, Xbox One X is a device to re-ignite Xbox One sales in continental Europe and to gain market share from Sony in key sales territories outside of USA and UK."

    Thanks MCVUK.

    A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at or on Twitter @TrunksWD.

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